Day 1 – Conference: Expert Presentations from a stellar line-up of digital marketing experts
Day 2 – Workshops: Practical Workshops where you can choose your session to suit your interests
Wednesday 9 October 2019
Pre-Conference Networking Event
Thursday 10 October 2019
Tea and coffee available
Opening – Welcome to Click Engage Convert 2019
#Craveable: How to Convert your Business into a Craveable Brand
Are you emotionally connecting with your audience and creating the triggers that will have your audience craving your brand?
In this presentation, Jessika Phillips will demonstrate how to use relationship marketing techniques to turn your online followers into raving fans, clients into advocates and community into collaborators to help drive business growth.
Conversion copywriting: How to sell without being sleazy
Most small businesses fail in their first five year because of lack of sales. So how do you survive?
You know your product or service is awesome. But how do you let your potential customers know without sounding like a slimy salesperson?
In this presentation, Kate Toon will take you through the secrets of conversational selling: how to climb inside your customers mind and make them kick off their shoes, fall in love with you and buy your stuff.
From empathy, emotion and focus to conversation, copywriting formulas and convincing calls to action, Kate will give you a stack of tried and tested tactics that will turn your slovenly sales pages into sleek selling machines.
Can You Hear Me???
Are you struggling to be found online? Does Google or Alexa even know who you are?
This presentation will outline what you need to do these days to not only be found online, but also to be heard. Ranking on Page 1 isn’t what it used to be. In an age of Digital Assistants, voice search and rich snippets, you want to be “the answer”. But that’s not the only way to be heard. Perhaps a flash briefing is your answer. In this presentation you will discover the next wave in digital discovery and what you need to be doing now to cut through the noise and ensure that your voice is heard.
Top Image Creation Tools
Are your images out of shape and in need of a tune up?
In this presentation, Jill Taylor will step you through the top tools for creating engaging visual content for your blog, social posts, stories and ads.
Digital Success Spotlight
Showcasing a digital marketing strategy, tactic or tool that achieved an exceptional result that you can replicate in your business.
Creating Quality Video Quickly
Do you find that you are not creating enough video because it’s just too hard or you don’t have the time?
In this presentation, Ben Amos will guide you through the tools and techniques that will allow you to create highly engaging videos using just your Smartphone and a few easy to use apps. Be ready for a massive improvement in the quality of your videos, as well as the speed of your video creation process.
Smart and Simple Email Marketing Automations for Generating More Leads, More Sales & More Revenue
Jeremiah O. Sarkett
Is your business leaking leads, sales and revenue?
In this presentation Jeremiah Sarkett will demonstrate 3 easy to implement email marketing automations that will guide your prospects through a simple journey that ends in more sales to drive your business success.
Panel Discussion: Artificial Intelligence and How It’s Changing Marketing
Using Online to Sell Offline
Wondering the best way to use digital marketing when you sell offline?
In this presentation, James Tuckerman will step you through how to use online tactics to create offline appointments, conversations and sales.
Digital Success Spotlight
Showcasing a digital marketing strategy, tactic or tool that achieved an exceptional result that you can replicate in your business
We’ll be having networking drinks and nibbles after the event.
Friday 11 October 2019
NOTE: There may be multiple workshop topics running concurrently that you can choose from (depending on registration numbers). The Facebook Messenger Bot Building Workshop is the first workshop to be released. Once all workshop topics are confirmed, all workshop ticket holders will be given a choice of which workshops they wish to attend. Access to workshops will be allocated in order of preference based on how early you purchased a ticket to the Click Engage Convert Workshops, so it pays to grab your ticket early to ensure you get your preferred workshop choice.
Facebook Messenger Bot Building
Want to build a bot? Here’s your opportunity!
By the end of this four workshop series, you will leave with a fully operational lead and sales generating Facebook Messenger bot for your business.
These workshops will provide you with a full days access to digital marketing experts to help grow your knowledge beyond just bot building.
NOTE: You will be required to do some pre-workshop setup. Instructions will be sent to your prior to Click Engage Convert.
Building Your Bot
Dan Pinne & Loren Bartley
Dan Pinne will hold your hand and step you through creating your very own Facebook Messenger Chatbot for your business.
Giving Your Bot A Voice
Once the structure is in place you can then focus your attention on crafting your copy to create character, conversations and conversions.
Bringing Your Bot To Life
Ben Amos & Jill Taylor
Now it’s time to create some personality! In this practical workshop you will use simple smartphone tools to create images, gifs and video content that brings your bot to life.
Promoting Your Bot
Loren Bartley & Sasha Peakall
To finish up, we will help you setup a Facebook Ads to unleash your bot the world and start generating more leads and sales for your business.
NOTE: The schedule is current as of this point in time. We reserve the right to change the speakers, topics and session times (if required) in order to make the event even more brilliant!