Schedule

Our speakers have been hand-picked for their expertise and the program has been mindfully-crafted to shine a spotlight on the latest social media and digital marketing best-practice, as well as dissect recent changes and trends and what this will mean for your business.

Thursday 11 October 2018

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6:00pm–8:00pm

 

Platform 28

82 Village Street, Docklands

Pre-Event Networking Drinks

 

TBA

Friday 12 October 2018

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8:00am–8:45am

 

The Hall Reception

 

Registration

 

TBA
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9:00am–9:15am

 

The Hall

 

Welcome

Jordana Borensztajn, MC

Our MC and humorist, Jordana Borensztajn, will welcome you to Click Engage Convert. Before we launch into a huge day of learning, Jordana will kick off the conference with some entertaining social media and digital marketing observations, as well as the obligatory housekeeping of course. 🙂
 
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9:15am-10:00am

 

The Hall

 

Keynote: Optimising The Customer Experience With Google

Jinal Mehta, Google

In a mobile-first world enhanced by machine learning, consumers expect businesses to respect their time, while simultaneously helping them throughout their individual journeys. We'll explore how businesses can deliver seamless and relevant user experiences and the measurable impact it can have on the bottom line.
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10:00am–10:45am

 

The Hall

 

5 Simple Growth Strategies That Deliver Big Results

Hunter Boyle

Sounds too good to be true, right? Nope. In this fast-paced session, Hunter will break down 5 winning growth optimisation strategies you can apply right away – no matter what your budget. If you’re looking for the most efficient ways to increase your online sales, you can’t afford to miss this session.
 
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10:45am-11:15am

 

The Hall Reception

 

Morning Tea

 

 
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11:15am–11:55am

 

Main Room

 

The Future of Search: Is SEO Finally Dead?

Kate Toon

With decreasing click throughs from organic results, more results answered entirely in the search engine results pages (SERP's), the rise of voice search and the seemingly endless competition for keywords, how can any small business hope to succeed in the battle for Google traffic? In this session, Kate Toon will share tactics and approaches that will help you build brand trusts and awareness, drive more traffic and turn those passing visitors into converted, content customers.
 
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11:55am–12:20pm

 

Main Room

 

Case Study: Beyond Email – The True Power Of Marketing Automation

Adam Tuttle

Marketing automation is evolving and no longer is it locked down to be simple email sequences. This session will explore ways marketers are using marketing automation to go beyond email and exploit the true power it contains .
 
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12:20pm–12:45pm

 

Main Room

 

Case Study: Generating Leads & Sales With Messenger Marketing

Dan Pinne

Do you have a chat bot? All the cool kids do! But it's not just cool, those businesses who are jumping on board the bot train are gaining a significant edge over their competition. Dan Pinne will step you through a Chatbot Messenger Marketing strategy that you can easily implement in your business for maximum results.
 
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12:45pm–1:45pm

 

The Hall Reception

 

Lunch

 

 
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1:45pm-2:30pm

 

The Hall

 

From Storytelling to Selling: Building a Full Funnel Video Strategy

Ben Amos, Innovate Media

This session will explore the importance of approaching video content strategically across your full marketing funnel to avoid the noise and increase the return on your video investment. From strategic storytelling structure to developing a better understanding of video platforms and distribution, this mini-masterclass will leave you better equipped to implement video effectively for you and your clients.
 
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2:30pm–2:55pm

 

Main Room

 

Case Study: How To Smash It Organically On Social

Kate Toon

With the ever increasing noise of social media, it's hard to stand out against the crowd. In this case study, Kate Toon will demonstrate how to achieve success using the power of social media, without investing in paid advertising.
 
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2:55pm-3:10pm

 

The Hall

 

Panel Discussion: Building A Highly Engaged Audience On A Budget

Kate Toon, Ben Amos & Caz Michalak

What are the best ways to build an audience online organically these days? How can we generate meaningful interactions with our audience online when algorithms seem to be working against us as businesses? These questions and more will be answered during this panel discussion.
 
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3:10pm-3:40pm

 

The Hall Reception

 

Afternoon Tea

 

 
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3:40pm–4:10pm

 

The Hall

 

Your Smart Social Ad Spend Strategy

Loren Bartley

Most businesses can no longer rely solely on organic social media strategies to generate leads and sales for their businesses, but random acts of social media advertising don't work either. In this session Loren Bartley will step you through how to build warm audiences, generate leads and then convert those leads into sales using the power of Facebook Advertising.
 
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4:10pm–4:30pm

 

The Hall

 

Case Study: How To Launch Your Product With Facebook Ads

Sasha Peakall

With rising ad costs and more people running Facebook Ads than before it’s getting harder and harder to get a great ROI on your product launch Facebook Ad spend. In this session Sasha Peakall will take you through the 3 phases of a successful product launch that you’ll be able to implement in your next launch to get a positive ROI.
 
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4:30pm–5:10pm

 

The Hall

 

Building Your Digital Marketing Strategy

Loren Bartley

With so many bright shiny objects available to help promote your business online, it's easy to get distracted, not to mention overwhelmed. In this session Loren Bartley will provide you with a framework for creating a digital marketing strategy for your business that allows you to generate leads and sales for your business, whilst building long-lasting relationships with your ideal audience at scale.
 
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5:10pm-5:30pm

 

The Hall

 

Panel Discussion: What Should We Do Now?

Loren Bartley, Sasha Peakall, Hunter Boyle & Dan Pinne

Digital marketing is evolving at a speed that is much faster than the average business can keep up. So what should you be focusing on and where should you be investing your limited finances? These questions and more will be answered during this panel discussion.
 
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5:30pm–7:00pm

 

The Hall Reception

 

Networking Drinks

Party Time!!!

We’ll be having networking drinks and nibbles after the event.
 
NOTE: Whilst the program is finalised, we reserve the right to change the speakers, topics and session times (if required) in order to make the event even more brilliant!